5 Strategies Every Company Needs To Master
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Get Quality Links
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Create authoritative content people want to read & share
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Examine competitor backlinks
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Post as a guest on high-ranking sites
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Network in social media
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Reclaim your brand: Get linked where you-re mentioned
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Google Authorship
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Influences page rank
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Google+profiles for all your authors
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Authors claim their authorship
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Set a Canonical URL
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"Canonical" the one best URL
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Tells search engines which page is preferred (in case of duplicates)
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Consolidates the power of a page
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Permanently redirects (301) to canonical, full link value
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Microdata & Schema
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HTML tags tell search engines what the page is about
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Richer search results
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Better search rankings
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Responsive Design
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Web pages alter their appearance according to device
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Single HTML code for the page serves desktop & mobile
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Easier for users to interact with. share & link to