digitalinformationworld.com

Website Dos and Don’ts

dos and don'ts

• Do\'s

• Do invest in a Professional, Secure Site for your business

• Do keep it simple—too much content, page copy or many calls to action will overwhelm your prospects

• Do make it possible to contact you easily from your homepage

• Do create a navigation bar and bucket your content by theme and importance to your client

• Do use easy-to-read and Simple colors and fonts

• Do aim for at least 250 words of text per page, with keywords included 1-3 apirational images

• Do use Google AdWords tool to determine the strategic keywords for your site SEO and copy

• Do create a mobile and tablet friendly site. and test to make sure they are easy to navigate and visitors can contact you from the devices

• Do add your social buttons and link to your business blog to grow your brand awareness and generate fresh content on your site

• Do add business reviews to your website homepage—prospects like to know what previous clients had to Say about your services and they serve as online testimonials

• DON\'TS

• Don\'t underestimate the importance of a strong, easy-to-navigate site for generating more inquiries

• Don\'t publish irrelevant content including t00 many links. Videos on auto-play and distracting external ads

• Don\'t bury or over-complicate your Contact form; it is the most important section on your site

• Don\'t make it hard a prospect to find what they are looking for or they will leave Within 10 seconds

• Don\'t use many colors and distracting or hard-to-read font

• Don\'t include too much copy or images on each page, this will overwhelm your prospect and they will leave

• Don\'t underestimate the power Of Strong SEO—follow the key on-page factors for SEO and think ‘client first\' When determining your keywords

• Don\'t forget test what your website looks like from mobile devices, tablets, and across several internet browsers

• Don\'t miss out on fresh content; social media sites and blogs are updated frequently and adding links will help your site get crawled by search engines more often

• Don’t exclude past client testimonials from your site— 72% of consumers trust online recommendations as much as personal ones