WorkLAD

9 Steps To Creating A Killer Brief For Your Graphic Designer

Steps

• INTRO

• Describe your business in 1 short paragraph.

• What is your elevator story?

• FEELINGS

• What feelings do you want your brand to evoke?

• LOOK + FEEL

• What aesthetic are your looking for?

• BRAND POSITION

• Are you a Target or Chanel?

• LIKES + DISLIKES

• What brand do you like and dislike? Why?

• COMPETITORS

• Who are your closest competitors?

• What makes your different, unique?

• NEEDS

• What exactly do you need at the end of the project?

• BUDGET

• How much $ have you allocated for the project?

• TIMELINE

• When do you need the project to be completed?