conversionminded.com

Blog Profit Plan

Business Plan

• BUSINESS SUMMARY

• Mission statement

• Business goals

• Products + services

• Your current + future growth

• Financial goals

• Your expenses

• Tasks you can outsource?

• Business structure

• BRAND SUMMARY

• What makes you unique?

• What\'s your one thing?

• Who\'s your person?

• Brand promise

• Brand tone + mood

• BRAND IDENTITY

• Fonts + colors

• Images

• Logo

• Social media

• COMPETITOR ANALYSIS

• Who are your competitors?

• Analyze their strategy

• What sets them apart?

• NICHE RESEARCH

• Start with your passions

• Who is your ideal reader?

• Create a survey

• Look at social media

• SERVICES + PRODUCTS

• How are your products different?

• How do they help your audience?

• BUILDING YOUR AUDIENCE

• Website

• Mailing list

• Social media

• CONTENT STRATEGY

• Outline high-level goals

• Determine strategies

• Content creation + frequency

• Time + resources

• Creating content that converts

• MARKETING + GROWTH

• Marketing plan

• Marketing tools

• Outsourcing tasks

• Blog promotion

• Growing your blog