Skimping -OR - over-thinking your business plan.
Trying to do a start-up alone - OR - Having too many co-founders.
Trying to force a business that Isn\'t working - OR - Falling to spend enough time researching the business idea
Lacking focus and Identity.
Being Rigid About Your Idea - OR - Lacking an exit strategy.
Underestimating financial requirements and timing.
Not asking for help.
Spending too much time on product development, not enough on sales.
Falling to recognise the gap between sales and profit.
Settling tor "good enough" Instead Of pushing towards ideal.
Seeking confirmation of your actions rather than seeking the truth.
Entering a market with no distribution partner.
Trusting experts, rather than your gut.
Hiring convenience rather than skill requirements.
Not Maintaining Relationships.
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