Punch Bug Marketing

YouTube Video Optimization Checklist

Optimization

• VIDEO FILENAME

• Be descriptive and use hyphens between words.

• TITLE

• Grab attention and accurately represent the Content.

• TAGS

• Include keywords specific to the video and to the subject. Include brand/channel keywords.

• DESCRIPTION

• Accurately describe content of video. Add outbound links.

• KEYWORDS

• Why is this video helpful? What questions does it answer? Use YouTube & google keyword tools

• PLAYLIST

• Add video to your relevant playlists

• PROMOTION

• Share video on social media channels and company blog.