Punch Bug Marketing

YouTube Video Optimization Checklist

Optimization

• VIDEO FILENAME

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  How to do this task:

  Subtasks:

• Be descriptive and use hyphens between words.

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  How to do this task:

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• TITLE

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  How to do this task:

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• Grab attention and accurately represent the Content.

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  How to do this task:

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• TAGS

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  How to do this task:

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• Include keywords specific to the video and to the subject. Include brand/channel keywords.

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  How to do this task:

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• DESCRIPTION

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  How to do this task:

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• Accurately describe content of video. Add outbound links.

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  How to do this task:

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• KEYWORDS

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  How to do this task:

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• Why is this video helpful? What questions does it answer? Use YouTube & google keyword tools

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  How to do this task:

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• PLAYLIST

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  How to do this task:

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• Add video to your relevant playlists

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  How to do this task:

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• PROMOTION

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  How to do this task:

  Subtasks:

• Share video on social media channels and company blog.

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