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5 steps to master Public Relations.

Public Relations

• 1) Understand the media

• Which medias you would like to work with?

• What do the reporters specialize in?

• What stories have the done?

• Other significant info, like who have the interviewed?

• 2) How to spin your story

• Why should a journalist bring your story

• How can a journalist benefit from your story

• Evaluate if you can contribute to any trending stories

• 3) Approaching journalists

• Press releases

• Relevant stories

• Attach pictures, graphics, charts +

• 4) Fieldwork

• Consider which relevant events there in your community:

• Chamber Of commerce

• Business networks

• Organizations

• Online communities

• Institutions Of education

• 5) It is a long term commitment

• Keep reminding the press you are out there, write press releases:

• About a new product

• About success stories with customers

• About new hires you have done

• Keep reminding the press, what your company does