Moz

Content Marketing & the Social Process

content marketing

• Analyze & Observe

• Analyze current efforts

• Size up competition

• Observe social climate

• Determine gaps

• Build Your Online Community

• Analyze target audience & thought leaders

• Determine social spaces, where there is activity

• Follow, read & engage on appropriate social media outlets

• Develop Your Strategy & Calendar

• Define goals & action items

• Select appropriate social media Outlets for target & strategy development

• Create & align calendar with all efforts

• Determine tools & method of measurement

• Create the Value

• Blog posts

• Videos

• Photo albums

• Infographics

• Etc.

• Get the Word Out

• Website/Blog

• Facebook

• Twitter

• LinkedIn

• YouTube

• Google +

• Email marketing

• Etc.

• Monitor & Engage

• Monitor Online community

• Join discussions

• Respond & engage

• Measure & Analyze

• Review metrics

• Analyze data

• Make improvements

• Rinse & Repeat

• Try a new strategy

• Repeat process