Metrics to Measure Social Media Success

Social media marketing Social media marketing
  • Increase in Followers

  • Seeing a rise in the follower base clearly means that you are marketing your business right

  • Reactions on your Post

  • The likes, comments and the way users react to your business posts is a sign of your success

  • Find out Reach

  • The more people you manage to reach on social media, the better your campaigns are

  • Referral Traffic

  • Take into account referral traffic when you are measuring the success of your social media campaigns

  • Examine Click Through Rates

  • The higher your click-through rate is, the more visitors will be drawn to your website

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