Metrics to Measure Social Media Success
Social media marketing
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Increase in Followers
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Seeing a rise in the follower base clearly means that you are marketing your business right
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Reactions on your Post
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The likes, comments and the way users react to your business posts is a sign of your success
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Find out Reach
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The more people you manage to reach on social media, the better your campaigns are
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Referral Traffic
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Take into account referral traffic when you are measuring the success of your social media campaigns
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Examine Click Through Rates
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The higher your click-through rate is, the more visitors will be drawn to your website
Learn more:
https://www.redalkemi.com/blog/post/how-to-measure-the-effectiveness-of-social-media-campaign