The New Marketing Funnel

Marketing Funnel Marketing Funnel
  • AWARENESS

  • Show the world the value you offer through lnvesting brand awareness strategies.

  • ENGAGEMENT

  • Understand potential customers\' pain points to show how you can solve their core problems

  • CONSIDERATION

  • Position yourself as the solution to pain points by focusing on key benefits, differentiators and competencies

  • PURCHASE

  • Nurture your new customer (and friend) throughout their entire purchase process.

  • ADOPTION

  • Provide onboarding tools, resources and knowledge to set customers up for a lasting relationship.

  • RETENTION

  • Go above and beyond to ensure your customer is delighted with their relationship with your brand.

  • EXPANSION

  • Connect with and learn from customers. Uncover new solutions and methods to help them achieve success.

  • ADVOCASY

  • Word-of-mouth advocacy for your brand Is priceless. This loops new potential customers Into the awareness stage of their own unique journey In your funnel.

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