The New Marketing Funnel
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AWARENESS
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Show the world the value you offer through lnvesting brand awareness strategies.
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ENGAGEMENT
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Understand potential customers\' pain points to show how you can solve their core problems
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CONSIDERATION
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Position yourself as the solution to pain points by focusing on key benefits, differentiators and competencies
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PURCHASE
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Nurture your new customer (and friend) throughout their entire purchase process.
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ADOPTION
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Provide onboarding tools, resources and knowledge to set customers up for a lasting relationship.
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RETENTION
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Go above and beyond to ensure your customer is delighted with their relationship with your brand.
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EXPANSION
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Connect with and learn from customers. Uncover new solutions and methods to help them achieve success.
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ADVOCASY
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Word-of-mouth advocacy for your brand Is priceless. This loops new potential customers Into the awareness stage of their own unique journey In your funnel.