5 Laws Of Content Marketing
content marketing
-
Content is No Longer a Suggestion - it\'s a Necessity.
-
Content is the only way to comprehensively engage your audience at every step of the customer journey. Marketers need to create amazing content that is sharable, hilarious, emotional, entertaining.
-
Data and Measurement Are Crucial To Content Success.
-
It\'s essential to have a solid measurement framework in place so that you can try new ideas and find out if your content is working.
-
Authenticity Never Goes Out of Style.
-
We\'ve heard this a million times but it\'s worth saying again. Your brand needs to know thyself in all aspects of marketing.
-
ROI is Crucial - But Don\'t Let it Kill Something Good.
-
While measurement is crucial, don\'t kill an idea that you know is a winner from the start just because you can\'t predict its success. Marketers need to try a variety of messages and products.
-
The Future of Marketing is Personal.
-
New marketing tools are opening up a wealth of possibilities to reach consumers. Better understanding their needs and motivations will help you provide a personalized comprehensive experience.
Related Checklists
