40 Marketing Ideas For Your Business
Marketing Ideas
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Basics + old school marketing
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1. Conduct a competitor analysis to lay out your position in your market
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2. Narrow your niche + create a customer avatar
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3. Cold email potential clients
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4. Develop a referral program and share it with past clients
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5. Create a strategic website that works for you 24/7
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6. Ask for testimonials then share them on your website + social media accounts
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7. Send past clients thoughtful gifts
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8. Leave flyers about your products and services at local coffee shops
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Community + collaboration
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9. Host (or co-host) a webinar
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10. Guest post on an influential blog
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11. Cross-promote with a biz bestie
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12. Make sure you’re seen! Comment on other’s blog posts, Instagram feeds + Facebook group questions
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13. Find a non-competitor with similar clients and team up on a collaboration
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14. Ask a leader in your industry if they’ll refer their waitlist to you
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15. Find discussion threads on something relevant to your business then use your expertise to solve a problem and show your value
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16. Host a workshop or in-person event
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Social media marketing
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17. Focus on 1-2 social media platforms and develop a solid strategy for them
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18. Create a business page for on Facebook
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19. List your business as your workplace on your personal Facebook page
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20. Join Facebook groups and answer questions
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21. Promote other people’s content on Twitter
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22. Look for questions directed at your industry on Twitter
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23. Edit your Pinterest boards so they’re specific to your niche
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24. Create Pinterest infographics related to your services, products and email opt-ins, then link to relevant pages on your website
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Content marketing
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25. Create blog posts of lists or how-to’s specific to your niche
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26. Create a “101” guide for newbies in your industry
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27. Offer free content upgrades + resources
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28. Send out weekly emails
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29. Film a quick video explaining your services or frequently asked questions
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30. Give a behind the scenes peek of your process
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31. Show or talk about a work in progress
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32. Think about your visuals - use them in a way that makes your content more digestible and easily absorbed
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Promotional marketing
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33. Use the content you create and make versions of it that can be shared across all platforms you’re on
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34. Host a challenge
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35. Create bundled versions of your products + services
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36. Hold a flash sale or pay-what-you-can for a product or service
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37. Make sure you have promotional materials (i.e., business cards) on you at all times
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38. Host a giveaway
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39. Give out exclusive offers to your email list or people who share your content
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40. Create a hashtag that people can use for a chance to have their photo or content shared by you
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