40 Marketing Ideas For Your Business

Marketing Ideas Marketing Ideas
  • Basics + old school marketing

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  • 1. Conduct a competitor analysis to lay out your position in your market

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  • 2. Narrow your niche + create a customer avatar

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  • 3. Cold email potential clients

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  • 4. Develop a referral program and share it with past clients

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  • 5. Create a strategic website that works for you 24/7

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  • 6. Ask for testimonials then share them on your website + social media accounts

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  • 7. Send past clients thoughtful gifts

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  • 8. Leave flyers about your products and services at local coffee shops

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  • Community + collaboration

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  • 9. Host (or co-host) a webinar

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  • 10. Guest post on an influential blog

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  • 11. Cross-promote with a biz bestie

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  • 12. Make sure you’re seen! Comment on other’s blog posts, Instagram feeds + Facebook group questions

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  • 13. Find a non-competitor with similar clients and team up on a collaboration

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  • 14. Ask a leader in your industry if they’ll refer their waitlist to you

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  • 15. Find discussion threads on something relevant to your business then use your expertise to solve a problem and show your value

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  • 16. Host a workshop or in-person event

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  • Social media marketing

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  • 17. Focus on 1-2 social media platforms and develop a solid strategy for them

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  • 18. Create a business page for on Facebook

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  • 19. List your business as your workplace on your personal Facebook page

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  • 20. Join Facebook groups and answer questions

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  • 21. Promote other people’s content on Twitter

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  • 22. Look for questions directed at your industry on Twitter

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  • 23. Edit your Pinterest boards so they’re specific to your niche

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  • 24. Create Pinterest infographics related to your services, products and email opt-ins, then link to relevant pages on your website

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  • Content marketing

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  • 25. Create blog posts of lists or how-to’s specific to your niche

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  • 26. Create a “101” guide for newbies in your industry

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  • 27. Offer free content upgrades + resources

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  • 28. Send out weekly emails

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  • 29. Film a quick video explaining your services or frequently asked questions

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  • 30. Give a behind the scenes peek of your process

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  • 31. Show or talk about a work in progress

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  • 32. Think about your visuals - use them in a way that makes your content more digestible and easily absorbed

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  • Promotional marketing

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  • 33. Use the content you create and make versions of it that can be shared across all platforms you’re on

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  • 34. Host a challenge

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  • 35. Create bundled versions of your products + services

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  • 36. Hold a flash sale or pay-what-you-can for a product or service

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  • 37. Make sure you have promotional materials (i.e., business cards) on you at all times

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  • 38. Host a giveaway

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  • 39. Give out exclusive offers to your email list or people who share your content

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  • 40. Create a hashtag that people can use for a chance to have their photo or content shared by you

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