Mybilliedesigns

40 Marketing Ideas For Your Business

Marketing Ideas

• Basics + old school marketing

• 1. Conduct a competitor analysis to lay out your position in your market

• 2. Narrow your niche + create a customer avatar

• 3. Cold email potential clients

• 4. Develop a referral program and share it with past clients

• 5. Create a strategic website that works for you 24/7

• 6. Ask for testimonials then share them on your website + social media accounts

• 7. Send past clients thoughtful gifts

• 8. Leave flyers about your products and services at local coffee shops

• Community + collaboration

• 9. Host (or co-host) a webinar

• 10. Guest post on an influential blog

• 11. Cross-promote with a biz bestie

• 12. Make sure you’re seen! Comment on other’s blog posts, Instagram feeds + Facebook group questions

• 13. Find a non-competitor with similar clients and team up on a collaboration

• 14. Ask a leader in your industry if they’ll refer their waitlist to you

• 15. Find discussion threads on something relevant to your business then use your expertise to solve a problem and show your value

• 16. Host a workshop or in-person event

• Social media marketing

• 17. Focus on 1-2 social media platforms and develop a solid strategy for them

• 18. Create a business page for on Facebook

• 19. List your business as your workplace on your personal Facebook page

• 20. Join Facebook groups and answer questions

• 21. Promote other people’s content on Twitter

• 22. Look for questions directed at your industry on Twitter

• 23. Edit your Pinterest boards so they’re specific to your niche

• 24. Create Pinterest infographics related to your services, products and email opt-ins, then link to relevant pages on your website

• Content marketing

• 25. Create blog posts of lists or how-to’s specific to your niche

• 26. Create a “101” guide for newbies in your industry

• 27. Offer free content upgrades + resources

• 28. Send out weekly emails

• 29. Film a quick video explaining your services or frequently asked questions

• 30. Give a behind the scenes peek of your process

• 31. Show or talk about a work in progress

• 32. Think about your visuals - use them in a way that makes your content more digestible and easily absorbed

• Promotional marketing

• 33. Use the content you create and make versions of it that can be shared across all platforms you’re on

• 34. Host a challenge

• 35. Create bundled versions of your products + services

• 36. Hold a flash sale or pay-what-you-can for a product or service

• 37. Make sure you have promotional materials (i.e., business cards) on you at all times

• 38. Host a giveaway

• 39. Give out exclusive offers to your email list or people who share your content

• 40. Create a hashtag that people can use for a chance to have their photo or content shared by you