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14 Most Important Metrics To Focus In Your Digital Marketing Campaign

Digital Marketing Campaign

• Traffic Generation

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• 1. Overall site traffic

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• 2. Traffic sources

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• 3. Mobile traffic

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• 4. Click Through Rate (CTR)

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• 5. Cost Per Click (CPC)

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• Conversion Metrics

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• 6. Conversion Rate (CVR)

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• 7. Cost Per Lead (CPL)

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• 8. Bounce Rate

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• 9. Average page views per visit

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• 10. Average cost per page view

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• 11. Average time on site

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• 12. Rate of return visitors

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• Revenue Metrics

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• 13. Return On Investment (ROI)

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• 14. Cost to Acquire a Customer (CAC)

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