14 Most Important Metrics To Focus In Your Digital Marketing Campaign

Traffic Generation

1. Overall site traffic

2. Traffic sources

3. Mobile traffic

4. Click Through Rate (CTR)

5. Cost Per Click (CPC)

6. Conversion Rate (CVR)

7. Cost Per Lead (CPL)

8. Bounce Rate

9. Average page views per visit

10. Average cost per page view

11. Average time on site

12. Rate of return visitors

13. Return On Investment (ROI)

14. Cost to Acquire a Customer (CAC)