14 Most Important Metrics To Focus In Your Digital Marketing Campaign

In the digital marketing age, not only are measurable metrics and other analytical data are possible and available in real-time, the need to measure these data is paramount as evidence to success.

Digital Marketing Campaign Digital Marketing Campaign
  • Traffic Generation

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  • 1. Overall site traffic

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  • 2. Traffic sources

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  • 3. Mobile traffic

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  • 4. Click Through Rate (CTR)

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  • 5. Cost Per Click (CPC)

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  • Conversion Metrics

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  • 6. Conversion Rate (CVR)

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  • 7. Cost Per Lead (CPL)

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  • 8. Bounce Rate

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  • 9. Average page views per visit

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  • 10. Average cost per page view

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  • 11. Average time on site

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  • 12. Rate of return visitors

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  • Revenue Metrics

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  • 13. Return On Investment (ROI)

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  • 14. Cost to Acquire a Customer (CAC)

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