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14 Most Important Metrics To Focus In Your Digital Marketing Campaign

Digital Marketing Campaign

• Traffic Generation

• 1. Overall site traffic

• 2. Traffic sources

• 3. Mobile traffic

• 4. Click Through Rate (CTR)

• 5. Cost Per Click (CPC)

• Conversion Metrics

• 6. Conversion Rate (CVR)

• 7. Cost Per Lead (CPL)

• 8. Bounce Rate

• 9. Average page views per visit

• 10. Average cost per page view

• 11. Average time on site

• 12. Rate of return visitors

• Revenue Metrics

• 13. Return On Investment (ROI)

• 14. Cost to Acquire a Customer (CAC)