PR: How to Successfully Pitch Influencers

DO YOUR HOMEWORK

Make sure you are follow the influencer you are wanting to pitch

Spend time reading some of their content

Leave comments on their social media

Get to learn a little bit about them. Products they use, about page, etc.

Look for how they prefer to be contacted, gifted products, or if they do sponsored posts

You can always request their media kit

Make sure your subject is direct but also catchy

Address influencer by the their first name

Your introduction sentence should explain who you are and who you represent

Write a personal connection to influencers (doing your homework will help with that)

Tell them the reason for your email (gifted product, sponsored post, etc)

Explain why they would want to work together with you (the benefits of this collabration)

Include all details (timeline of the collaboration, any special requirements, deliverables, contract can be provided, etc.)

Make sure you include all your contact information

Close email with something cheery

Wait about a week before following up, if they don\'t respond after that move on to another influencer

Have someone on your team review/read your email before you send it out