by adam@wowguest.com
follow me

DHM Email Check List

• Creation Process

• Choose appropriate template

• New header image is appropriate to content and different for each email

• Main text font type and colour is correct to template

• Big text and call-to-action font type and colour is correct to template

• Hyperlinks added into all images on email

• Hyperlinks added into all relevant text

• Test Process

• Subject line is correct

• From name is correct

• From email is correct

• Reply email is correct

• Spam Check is \'passed\'

• Send Test Email to yourself

• telephone number checked and called

• No unnecessary spacing gaps between sentences

• No spelling mistakes found

• No grammatical errors found

• All links working correctly

• Email presents well on mobile device

• Email presents well on desktop

• Test email sent to another member of Wow Guest Team and approval received

• Approval Request Process

• Test email sent to client

• Client changes made

• Client approval received

• Personalisation Process

• Personalisation lists created (where necessary)

• Personalisation email variations created (where necessary)

• Scheduling Process

• Email being sent to correct list

• Email scheduled at time and date specified in brief

• EMAIL SUCCESFULLY SCHEDULED

• Checklist PDF completed and posted on Trello

This checklist was created by adam@wowguest.com

Save this checklist

copy saved

copies saved