How to Market Your Business for Small Business Saturday 2018

How to Market Your Business for Small Business Sat
  • Storefront

  • Create a window display letting people know you\'re participating in Small Business Saturday. 

  • Train your team on why local support is so important to the success of small businesses so they understand and appreciate your customers. 

  • Visit the American Express Shop Small® Studio for free, customizable downloadable materials, to how-to videos and everything you need to spread the word, plan an event, or promote your business for Small Business Saturday® 

  • Social Media and Digital Marketing 

  • Use the #ShopSmall and #SmallBizSat hashtags on social media to show show your support of local small businesses, and to reach people who want to support local businesses on #SmallBusinessSaturday. 

  • Email your customer list to let them know about your participation in Small Business Saturday, and your promotion event. 

  • Use your Facebook Page, Instagram and Twitter accounts to promote #SmallBizSat before big day on on the day share photos and thank customers who #ShopSmall. 

  • Add a website banner or popup on your website to tell how you’re participating in Small Business Saturday.    

  • Build a Community: Work With Neighboring Businesses

  • Cross promote other businesses products and services in your store, such as special coupons, free samples from a neighbor, or a "passport" offering extra discounts to customers who visit multiple businesses. 

  • Sidewalk sales are a good way to get noticed by people who normally walk right past your business

  • Shopper strolls encourage the community to visit neighboring stores along the route. 

  • Create a Pop-Up event to bring your business to a local market, mall or other new location. 

  • Thank 

  • When people visit your business, thank each person individually for supporting local small business.

  • Invite visitors to join your mailing list or follow you on social, and thank them with additional incentives such as discounts, freebies or special events. 

  • Hold a business card or email signup drawing to recognize people who visit your business. 

  • Create a memorable, shopping experience for customers by offering product samples or tastings, free gift wrap, live entertainment and other ways for your customers to feel the love! 

  • Looking for more #SmallBizSaturday tips and ideas? Get 21 #SmallBiz Ideas to Promote Your Business on Small Business Saturday -->

This checklist was created by anthonycaliendo

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