by backinstock
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The Ultimate Shopify Store Launch Checklist for First-Time Store Owners

Picking a Shopify theme that fits your brand & products is one of the most important launch steps.

• Part 1: Do Your Homework

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• Know your target customers and have a marketing plan

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• Choose your products carefully

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• Get great photography of your products

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• Part 2: Setting Up Your Shopify Store

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• Pick a Shopify store theme

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• Add your products

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• Set up a custom domain

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• Organize your store with product categories, pages, and navigation

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• Take care of shipping and financial settings

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• Enter your store policies

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• Review everything with fresh eyes one more time before launching

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• Make it live, and be your own first customer

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• Part 3: Optimizing Your Shopify Store

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• Customize your store’s email templates

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• Set up a reporting schedule and track your key stats

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• Don’t miss out on sales because you were out of stock

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• Make a list of goals and keep putting in the time

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This checklist was created by backinstock

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