10 Must-Do Social Media Marketing Tips for Artists

  • <b>Optimize Your Website</b> It’s not enough just to have a website: an artist’s website must have an SEO strategy so that your website is found by people and search engines.

  • <b>Know Where Your Ideal Customer Lives Online.</b> Different demographics prefer different social media channels. Understand who is your current customer and your ideal customer.

  • <b>Blog</b> The easiest way to get ranked higher in search engines and create content to share on social media is to start and regularly update a blog.

  • <b>Post Photos and Video</b> Viewers prefer visuals to words on social media. Instead of announcing your new exhibit on your social channels post your announcement online with an image, link and text.

  • <b>Use Hashtags</b> that are popular with your ideal buyer on social media. Tag each post with #s that will bring attract that audience to your post. Instagram allows up to #s for each post!

  • <b>Consider Social Media Ads</b> Facebook, Pinterest, Instagram and other social media channels offer inexpensive ads which artists can use to promote and sell their art for as little as $1/day.

  • <b>Be Social</b> on social media. Respond to everyone who Like or Comments on your post - even a simple thank you or emoji!

  • <b>Engage</b> on social media, don't just post. Interact with people: Comment, Share and Like other’s art and posts to build online relationships.

  • <b> Carefully Craft Your Social Profiles.</b> Your profile photo, cover image and bio are vital to introduce yourself and establish your online brand and personality: so make it count!

  • <b>Understand Your Social Goals</b> If your goal is to sell art then post social media that showcases your artistry. Some artists have both personal and private social media to keep them separate.

  • Newly completed artworks including your inspirations.

  • Works-in-progress: ask for feedback!

  • Behind-the-scenes peek at an artist's life such as your studio, preferred art supplies, artistic process.

  • Share your favorite artists - and why.

  • Talk about why you became an artist and your artistic goals.

  • Your upcoming exhibitions.

  • Announce art sales.

  • Review art exhibitions you attend.

This checklist was created by catherinerussell

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