50 Genius Instagram Hacks to Grow Your Brand

  • <b>Hashtags rule!</b> Similar to Twitter (grandfather of the hashtag) hashtags rule on Instagram: its how users brand themselves and their interests, and how marketers target specific audiences.

  • <b>30</b> hashtags are allowed on each Instragram post, unless you're already built an audience and following use minimum 5-6 on each post.

  • <b>Find your ideal clients</b>, see what hashtags they’re using, and start using the ones that are aligned with your brand.

  • <b>Scout your competitors</b> or a similar brand and see what #s are (and aren't!) working for them.

  • <b>Google</b> the top hashtags by topic for your target audience and service or product.

  • <b>Branded hashtags</b> are unique #s you create for your product, service or campaign to use on your IG posts and can help boost your social media efforts.

  • <b>Use key message #s in your IG post</b> then add #s targeting your ideal clients in a Comment on the post.

  • <b>Do 30 #s look too spammy in your post?</b> Separate the bulk of your #s from your message by creating several lines with 1 emoji, period or dash, then add the rest of your #s.

  • <b>Onlypult</b> is a paid tool that provides automatic Instagram posting and scheduling as well as analytics. https://onlypult.com/

  • <b>HootSuite</b> is a freemium tool that to schedule your Instagram posts and engage with your followers. http://signup.hootsuite.com/na-eng-instagram/

  • <b>IFTTT</b> is a free tool to create social media actions, ie Tweet your Instagrams as native photos on Twitter https://ifttt.com/applets/aVxGRrtD-tweet-your-instagrams-as-native-photos-on-twitter

  • <b>Hopper Instagram Schedule</b> is a paid fully automated Instagram scheduler, engagement and analysis tool. https://www.hopperhq.com/

  • <b>Later</b> is a free tool to plan and schedule your Instagram posts. https://later.com/

  • <b>Buffer for Instagram</b> is a freemium tool to plan, track, and amplify your Instagram marketing. https://buffer.com/instagram

  • <b>GrowthPup</b> is a paid Instagram engagement tool to help build your following. https://growthpup.com/

  • <b>SocialGrow</b> is a paid tool - or <i>personal assistant</i> - to target, engage and follow your ideal audience. https://socialgrow.io/

  • <b>Insta-Porter</b> is a paid tool to raise brand awareness and gain quality followers. https://www.insta-porter.com/

  • <b>Brand Ambassadors and Influencers</b> IG users who use and love your product, and want to sing its praises to other Instagram users.

  • <b>Ask for a Shout-Out</b> from your loyal followers.

  • <b>#s4s</b> or #share4share to find other users who will share your post in exchange for you sharing their post

  • <b>Get Notifications when Influencers post.</b> get a notification every time a specific user posts a new photo. Turn on notifications for each user individually.

  • <b>See your Likes</b> Go to your profile and click "Options" - a gear icon on iPhone/iPad, and three dots on Android -- then, click "Posts You've Liked."

  • <b>Save or bookmark posts</b> by going to your profile, and tapping the bookmark icon on the top-right menu above your photos.

  • <b>Set your iPhone on airplane mode</b> when scrolling so you don't accidentally Like a post... such as a competitor's.

  • <b>Clear your search history</b> by going to your profile and click "Options" (a gear icon on iPhone/iPad and three dots on Android); then scroll down and click "Clear Search History."

  • <b>Browse posts from specific locations</b> Tap the magnifying glass icon at the bottom of your home screen, click the search bar, 4 tabs will appear. Choose "Places," and type in the place.

  • <b>Count your story views:</b> Open Story --> Swipe Up --> IG displays view count and users

  • <b>Use Instagram as a photo editor</b> without posting the image to IG right then by publishing a picture while your phone is on airplane mode - the edited photo will be in your Saved Photos.

  • <b>Reorder & prioritize Instagram filters</b> with the filter management button to not only prioritize your best filters, but delete the ones your brand doesn’t use.

  • <b>Regram and tag influencers</b> using a tool to repost Instagram images - I like RepostIt! https://itunes.apple.com/us/app/repost-for-instagram-repost-whiz-regram-video-it/id809009732?mt=8

  • <b>Resize photos</b> to the ideal IG square dimensions using a tool like Landscape https://sproutsocial.com/landscape

  • <b>Pin you posts to Pinterest</b> using an IFTTT applet https://ifttt.com/applets/52883001d-add-to-a-pinterest-board-when-you-include-a-specific-hashtag-in-your-insta-caption

  • <b>Browse</b> posts near your current location by going to "Places" (see above) Tap the search bar, and select "Near Current Location."

  • <b>Insert line breaks into your bio and captions</b> by pressing the "123" key in the bottom lefthand corner of the keyboard, and the "Return" key will appear on the bottom right.

  • <b>Hide photos you've been tagged in </b> by going to your profile and clicking the person icon below your bio; and choose "Hide Photos."

  • <b>To look at posts with a certain geotag</b> go to a photo that's geotagged with that location and click the geotag. It'll show you the top and recent posts that were geotagged with that location.

  • <b>Add 1 hashtag</b> to your bio: its searchable! This is a good spot for a branded hashtag.

  • <b>Use your brand colors</b> to stand out: if your color isn't an IG default, open the color slider to choose a custom color.

  • <b>Use the new Hands-Free</b> option to record videos.

  • <b>Hide your Instagram stories</b>: Options --> Account --> Hide Stories --> Hide My Stories From

  • <b>Create a solid color background for Instagram stories</b> Pen Icon --> Select a Color --> Tap --> Hold 3 seconds --> Fill with Color

  • <b>B2B</b> brands see the most activity during the week.

  • <b>B2C</b> brands see more activity nights and weekends.

  • <b>Evenings from 7-9pm</b> is statistically the best time to post on Instagram because many users or on IG..

  • <b>Weekdays</b> are the best days to post to Instagram for engagement.

  • <b>Mondays</b> have the highest level of engagement in the week.

  • <b>Posting</b> times with the best activity include 2 am, 8 am and 5 pm.

  • <b>3 pm</b> has the least amount of engagement.

  • <b>Filter comments based on keywords:</b> Go to the person icon on your profile: Options --> Comments --> Hide Inappropriate comments

  • <b>Delete comments:</b> Tap the speech bubble on the post with the comment --> Swipe left over the comment --> Trash OR --> Swipe left --> Delete

This checklist was created by catherinerussell

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