7 Content Marketing Tips for Lawyers and Law Firms

  • Identify Your Target Audience: Are you trying to reach other attorneys or potential clients? Don't use lawyer jargon when speaking to clients: carefully choose your content's tone and voice.

  • Choose Your Social Platforms: Three of the most effective content marketing platforms for attorneys and law firms are: LinkedIn, Emails and Newsletters, and Facebook.

  • Promote Your Niche: Your content marketing strategy must clearly identify your expertise so a prospective client knows if you provide the services they are looking for.

  • Write a Blog: A blog is an excellent way to demonstrate your skills and expertise to your ideal clients. SEO strategies help search engines understand your blogs to rank its relevance.

  • Add a video To Your Website: People hire people. A well-done video attracts viewers and is more likely to get watched and remembered than the most carefully written words.

  • Use CTAs: A Call-to-Action invites readers to take a specific action that will help convert them to clients: download an eBook, watch a video, signup for a free consultation, call this number.

  • Hire a Professional Content Marketer: If you made it through law school and passed the bar you probably have the skills to do your own content marketing: but do you have the time?

  • 6 Blog Topic Ideas for Lawyers and Law Firms: Not sure what to write about? Here are a few blog topics to get you started.

  • Newsjack and blog about a legal story that’s popular in the news. Trending topics are more likely to get noticed by your target audience.

  • Answer client questions. Do all of your client consultations cover the same two or three questions? Your legal services blog is a good place to answer those questions.

  • Brag about your accomplishments and successes. When you publish an article, are interviewed for a news story or a book, win an important case, or take on a new partner share it on your blog.

  • Share your interests and what you do when you’re not practicing law. Many successful blog authors don’t talk about the business; instead, they connect with the reader on a more personal level.

  • Predictions and analysis of current legal events: Comment on elections, new laws, important legal decisions and other topics that you can explain and add expert commentary on.

  • How to Hire An Attorney: What should people ask when they are interviewing an attorney to represent them - but often don't ask?

  • Learn More: Why Lawyers Need a Content Marketing Strategy http://hirecatherine.com/2015/11/07/why-lawyers-need-a-content-marketing-strategy/

This checklist was created by catherinerussell

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