7 Content Marketing Tips for Lawyers and Law Firms

  • <b>Identify Your Target Audience</b>: Are you trying to reach other attorneys or potential clients? Don't use lawyer jargon when speaking to clients: carefully choose your content's tone and voice.

  • <b>Choose Your Social Platforms</b>: Three of the most effective content marketing platforms for attorneys and law firms are: LinkedIn, Emails and Newsletters, and Facebook.

  • <b>Promote Your Niche</b>: Your content marketing strategy must clearly identify your expertise so a prospective client knows if you provide the services they are looking for.

  • <b>Write a Blog</b>: A blog is an excellent way to demonstrate your skills and expertise to your ideal clients. SEO strategies help search engines understand your blogs to rank its relevance.

  • <b>Add a video To Your Website</b>: People hire people. A well-done video attracts viewers and is more likely to get watched and remembered than the most carefully written words.

  • <b>Use CTAs</b>: A Call-to-Action invites readers to take a specific action that will help convert them to clients: download an eBook, watch a video, signup for a free consultation, call this number.

  • <b>Hire a Professional Content Marketer</b>: If you made it through law school and passed the bar you probably have the skills to do your own content marketing: but do you have the time?

  • <b>Newsjack</b> and blog about a legal story that’s popular in the news. Trending topics are more likely to get noticed by your target audience.

  • <b>Answer client questions</b>. Do all of your client consultations cover the same two or three questions? Your legal services blog is a good place to answer those questions.

  • <b>Brag</b> about your accomplishments and successes. When you publish an article, are interviewed for a news story or a book, win an important case, or take on a new partner share it on your blog.

  • <b>Share your interests </b>and what you do when you’re not practicing law. Many successful blog authors don’t talk about the business; instead, they connect with the reader on a more personal level.

  • <b>Predictions and analysis of current legal events</b>: Comment on elections, new laws, important legal decisions and other topics that you can explain and add expert commentary on.

  • <b>How to Hire An Attorney</b>: What should people ask when they are interviewing an attorney to represent them - but often don't ask?

This checklist was created by catherinerussell

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