How to Increase Your AOV on Shopify

  • Cross-sell and upsell.

    Cross-selling is the act of encouraging customers to buy related or complementary items, and upselling is suggesting an alternative, pricier item to what a customer was already looking for.

  • Offer direct incentives

  • Volume discounts

  • Percentage discounts

  • Coupons

  • Freebies

  • Merchandise well with an appealing array of items.

    Conduct some customer research to learn what they want and how to best set up your store’s design so your merchandise is displayed and presented in a way that resonates and appeals to your shoppers.

  • Make donations on your customers’ behalf.

     Think about a cause that makes sense for your store to stand behind and contribute to, likely something related to what you sell and who you sell to. Many of your customers will notice and care, which can lead to more business.

  • Put a liberal return policy in place.

    Many e-commerce shoppers aren’t totally confident initially and need the reassurance of being able to return something they can’t see, feel, or try on, or something they’re giving as a gift, before purchase. Offering a lenient policy will give them more reason to shop with you and even increase their order size.

This checklist was created by crosssell

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