How to Increase Your AOV on Shopify

There are many ways to increase the average order value or AOV of your customer’s spend. This is the process of trying to (subtly) convince your customers to spend more money on their order with your store - either by choosing extra items or more expensive items than they’d intended when they began shopping. Here are some common ways to do this:

  • Cross-sell and upsell.

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  • Offer direct incentives

  • Volume discounts

  • Percentage discounts

  • Coupons

  • Freebies

  • Merchandise well with an appealing array of items.

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  • Make donations on your customers’ behalf.

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  • Put a liberal return policy in place.

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This checklist was created by crosssell

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