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How to Create Cross Sell and Upsell Campaigns

• To launch a successful cross sell campaign, you need to figure out which of your products and services complement one another. Ask yourself:

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• Who your target market is

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• What these customers usually buy as additions to their main purchase

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• Which different items they purchase at the same time

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• What items have done well in previous cross sell campaigns (if applicable)

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• You can find this information from customer purchase and browsing history, communications, and any repeat return or cancellation records. When it comes to upselling successfully, you should:

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• Choose upsell products from the same category as the original product. For example, don’t recommend a pair of dress shoes if your customer is shopping for runners.

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• Provide enough screen space to display the promotion and testimonials for the upsell product.

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• Choose your highest-reviewed or best seller products, as long as it’s logical to pair them with the original product being purchased.

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• Offer your customers reasons and context for choosing the upsell item over an alternative.

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