My All Time Favorite Reading List

  • The Long Tail: Why the Future of Business Is Selling Less of More

  • Outliers: The Story of Success

  • Purple Cow: Transform Your Business by Being Remarkable

  • Start with Why: How Great Leaders Inspire Everyone to Take Action

  • Tribes: We need you to lead us

  • Good to Great: Why Some Companies Make the Leap, and Others Don’t

  • Blink: The Power of Thinking Without Thinking

  • Free: The Future of a Radical Price

  • The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail

  • The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think  

  • How to Win Friends and Influence People

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This checklist was created by gerard

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