by gerard
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My All Time Favorite Reading List

• The Long Tail: Why the Future of Business Is Selling Less of More

• Outliers: The Story of Success

• Purple Cow: Transform Your Business by Being Remarkable

• Start with Why: How Great Leaders Inspire Everyone to Take Action

• Tribes: We need you to lead us

• Good to Great: Why Some Companies Make the Leap, and Others Don’t

• Blink: The Power of Thinking Without Thinking

• Free: The Future of a Radical Price

• The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail

• The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think  

• How to Win Friends and Influence People

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