What is B2B Influencer Marketing - And How to Use It
B2B influencer marketing is very different from B2C. Businesses do not shop the same ways that consumers do. But for both B2B and B2C, the key is people buy from people. As sales and marketing pros, B2B buyers are not easily influenced by a celebrity social media post. B2B influencers must have industry credibility and the marketing must take place in an industry-respected network or platform.
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