Connect Google Search Console to Google Analytics https://support.google.com/analytics/answer/1308621?hl=en
Open Google Analytics
Go to Acquisition > Search Console > Landing Pages
Expand Google Analytics date range to capture enough data
Filter by your desired metric (Goal, Clicks, Impressions, Conversion Rate, etc)
Review top landing pages on the left in blue links (filter as desired)
Click the blue text link of a top performing landing page
Review Average Position column. Look for keyword opportunities in positions 2-20 or more.
Select, and save additional keyword opprtunties.
Naturally add additional keyword opportunities in the page copy (new sections, headings, paragraphs, etc)
Naturally add additional keyword opportunities to new image file names, alt tags, and captions.
Update Title and Description tags with additional keywords opportuntities
Update internal linking from other pages using additional keywords as anchor text
Perform any other natural optimization updates, based on additional keywords.
Identify top conversion points from top performing landing pages
Add heat sensor tracking to track eye movements and clicks (hotjar.com works great!)
Add additional CTA points in post, sidebar, header, etc (content Upgrades, Links to Free Trials, Etc)
Consider adding sticky headre with a CTA button
COnsider Adding chat support to top performing landing page.
Perform any additional conversion points to maximize the performance of the landing page
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