50 Fascinating Twitter Stats Every Content Marketer Should Know
Mind-blowing Twitter statistics that every content marketer should know and save before creating and sharing new content on Twitter.
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When should I Tweet?
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Tweet from 9pm to 10pm to get the most retweets and favorites
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Tweet from 2am to 3am to get the most clicks
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B2B users should tweet Monday through Friday
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B2C users should tweet Friday, Saturday, or Sunday
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3am to 4am is the least popular time to tweet
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12pm to 1pm is the most popular time to tweet
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9am to 1pm to the worst time to tweet to get clicks
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What should I Tweet?
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Add your URL in the middle of a tweet - you're 26% more likely to get retweeted
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One hashtag is 69% more likely to get retweeted that two hashtags
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Tweet with an image and get 18% more clicks
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Tweet with an image and get retweeted 150% more
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Tweet with an image and get 89% more likes
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Use 20-40 characters if your tweet has an image
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Use 120-140 characters if your tweet does not have an image
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Ask users to follow you and increase follows by 258%
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Avoid tweets with links to get more retweets, favorites, and replies
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Ask users to download an app and increase downloads by 13%
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Add a video - you're 6x more likely to be retweeted than using a photo
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Add quotations to your tweet - you're 52% more likely to get retweeted
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Don't add question marks in your tweet. They get 39% to 52% fewer clicks
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Why do people use Twitter?
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47% of users who follow a brand on Twitter are more likely to visit the brand's website
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77% of users feel better about a brand if they are replied to on Twitter
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86% of Twitter users use the network to find news
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60% of users expect a brand to reply within one hour
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33% of users follow a brand on Twitter
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58% of top brands have 100,000 followers or more
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66% of users found a new small to medium sized business on Twitter
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94% of users plan on buying something from a small to mid size biz they follow on Twitter
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64% of Twitter users share news in tweets
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84% of shoppers on Twitter look for deals, reviews, and gift ideas
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67% of moms are more likely to research new products on Twitter
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Who uses Twitter?
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24.6% of verified accounts are journalists
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33% of teens in the U.S. use Twitter
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36% of online Millennials (18-29) in the U.S. use Twitter
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21% of online 50-64 year olds in the U.S. user Twitter
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10% of online 65+ year olds in the U.S. user Twitter
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29% of online college students in the U.S. use Twitter
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30% of online people in the U.S. who earn $75,000 or more use Twitter
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54% of Twitter users earn $54,000 or more per year
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70 million people in the U.S. use Twitter
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Outside the U.S., Brazil (27.7m), Japan (25.9m), and Mexico (23.5m) have most Twitter users
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How do people use Twitter?
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80% of active users access Twitter on mobile devices
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90% of video on Twitter is watched on mobile devices
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29% of Twitter users mainly use their desktop device to Tweet
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Twitter User Stats
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Twitter has about 317 million active users
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5,700 tweets are sent each second
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500 million tweets are sent each day
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Twitter has 100 million daily active users
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The UK has 13 million Twitter users
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Sources
