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50 Fascinating Twitter Stats Every Content Marketer Should Know

Mind-blowing Twitter statistics that every content marketer should know and save before creating and sharing new content on Twitter.

  • When should I Tweet?

  • Tweet from <b>9pm to 10pm</b> to get the most retweets and favorites

  • Tweet from <b>2am to 3am</b> to get the most clicks

  • B2B users should tweet Monday through Friday

  • B2C users should tweet Friday, Saturday, or Sunday

  • 3am to 4am is the least popular time to tweet

  • 12pm to 1pm is the most popular time to tweet

  • 9am to 1pm to the worst time to tweet to get clicks

  • What should I Tweet?

  • Add your URL in the middle of a tweet - you're 26% more likely to get retweeted

  • One hashtag is <b>69% more likely</b> to get retweeted that two hashtags

  • Tweet with an image and get <b>18% more clicks</b>

  • Tweet with an image and get <b>retweeted 150% more</b>

  • Tweet with an image and get <b>89%</b> more likes

  • Use <b>20-40 characters</b> if your tweet has an image

  • Use <b>120-140 characters</b> if your tweet does not have an image

  • <b>Ask users to follow</b> you and increase follows by 258%

  • Avoid tweets with links to get more retweets, favorites, and replies

  • Ask users to download an app and increase downloads by 13%

  • Add a video - you're 6x more likely to be retweeted than using a photo

  • Add quotations to your tweet - you're 52% more likely to get retweeted

  • Don't add question marks in your tweet. They get 39% to 52% fewer clicks

  • Why do people use Twitter?

  • 47% of users who follow a brand on Twitter are more likely to visit the brand's website

  • 77% of users feel better about a brand if they are replied to on Twitter

  • 86% of Twitter users use the network to find news

  • 60% of users expect a brand to reply within one hour

  • 33% of users follow a brand on Twitter

  • 58% of top brands have 100,000 followers or more

  • 66% of users found a new small to medium sized business on Twitter

  • 94% of users plan on buying something from a small to mid size biz they follow on Twitter

  • 64% of Twitter users share news in tweets

  • 84% of shoppers on Twitter look for deals, reviews, and gift ideas

  • 67% of moms are more likely to research new products on Twitter

  • Who uses Twitter?

  • 24.6% of verified accounts are journalists

  • 33% of teens in the U.S. use Twitter

  • 36% of online Millennials (18-29) in the U.S. use Twitter

  • 21% of online 50-64 year olds in the U.S. user Twitter

  • 10% of online 65+ year olds in the U.S. user Twitter

  • 29% of online college students in the U.S. use Twitter

  • 30% of online people in the U.S. who earn $75,000 or more use Twitter

  • 54% of Twitter users earn $54,000 or more per year

  • 70 million people in the U.S. use Twitter

  • Outside the U.S., Brazil (27.7m), Japan (25.9m), and Mexico (23.5m) have most Twitter users

  • How do people use Twitter?

  • 80% of active users access Twitter on mobile devices

  • 90% of video on Twitter is watched on mobile devices

  • 29% of Twitter users mainly use their desktop device to Tweet

  • Twitter User Stats

  • Twitter has about 317 million active users

  • 5,700 tweets are sent each second

  • 500 million tweets are sent each day

  • Twitter has 100 million daily active users

  • The UK has 13 million Twitter users

  • Sources

  • https://www.talkwalker.com/blog/40-amazing-twitter-stats-to-inspire-your-2017-social-strategy

  • https://blog.hootsuite.com/twitter-statistics/

  • https://blog.bufferapp.com/twitter-data-1-million-tweets

  • https://www.brandwatch.com/blog/44-twitter-stats-2016/

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