Free Download: 22 Questions You Must Ask New SEO Clients

  • Briefly describe your company

  • What services/products do you offer?

  • Who and where is your target market?

  • List any online competitors

  • What are your competitive advantages?

  • What\'s your website\'s goal? (generate leads, provide info about your company, both)

  • Describe your site’s conversion points: (email, call you, product purchase, etc)

  • How many conversions do you currently get per month?

  • How much traffic does your site currently get per month?

  • What type of analytics tracking do you have installed?

  • Who currently makes updates to your site?

  • What platform is your website built on? (WordPress, Wix, SquareSpace, Joomla, etc)

  • Do you have a blog? If so, what’s the web address and who is in charge of it?

  • Have you performed SEO before?

  • What was your last SEO company’s name?

  • Why did you leave your SEO company?

  • What keywords did you target?

  • Can you provide previous SEO reports?

  • Please list all social media channels

  • How much traffic and/or conversion do you want per month?

  • Describe any other goals for your website?

  • Do you have a social media strategy currently?

This checklist was created by mysiteauditor

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