A Guide to Naming Your Business
A Guide to Naming Your Business
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Start with a huge list of potential company names.
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Try to think of unique names, but not so different that no one will ever remember it.
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Two syllable names are easier for people to remember, and spell.
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Names that are phonetic (spelled exactly how they sound) lead to fewer misspellings in your search results, email, etc.
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Pick 3-5 that make sense for your ideal customer.
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Think about your ideal customer. If you’re selling a really high end product, you’ll probably want a name that’s sophisticated and elegant vs. one that’s cute and basic.
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Check to see which names are available.
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Check the business registration records for your state on the Secretary of State website where you live.
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Google it. See what kinds of businesses and websites come up. If there’s something too similar, eliminate it.
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Go to https://namechk.com for a one-stop search of social media usernames, urls & trademarks.
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Go to httpnamecheap.com to see url costs.
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Register and claim your name.
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Register your b with your Secretary of State so anyone searching later sees that it’s taken.
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Buy your url for your website.
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Claim your handle on Facebook, Pinterest, YouTube, Twitter and Instagram (whether or not you plan on using them)
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Decide if you need to trademark. If you’re in a big industry (particularly food & beverage), and selling nationally, you should consider contact a trademark lawyer.
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