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A Guide to Naming Your Business

A Guide to Naming Your Business

• Start with a huge list of potential company names.

• Try to think of unique names, but not so different that no one will ever remember it.  

• Two syllable names are easier for people to remember, and spell.  

• Names that are phonetic (spelled exactly how they sound) lead to fewer misspellings in your search results, email, etc.

• Pick 3-5 that make sense for your ideal customer.

• Think about your ideal customer. If you’re selling a really high end product, you’ll probably want a name that’s sophisticated and elegant vs. one that’s cute and basic. 

• Check to see which names are available.

• Check the business registration records for your state on the Secretary of State website where you live. 

• Google it. See what kinds of businesses and websites come up. If there’s something too similar, eliminate it.

• Go to https://namechk.com for a one-stop search of social media usernames, urls & trademarks. 

• Go to httpnamecheap.com to see url costs. 

• Register and claim your name.

• Register your b with your Secretary of State so anyone searching later sees that it’s taken. 

• Buy your url for your website. 

• Claim your handle on Facebook, Pinterest, YouTube, Twitter and Instagram (whether or not you plan on using them)

• Decide if you need to trademark. If you’re in a big industry (particularly food & beverage), and selling nationally, you should consider contact a trademark lawyer. 

This checklist was created by picniccreative

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