Take a real hard look at not only what you do but what makes you special. Write down at least three things that make you valuable to your customers
Now that you have three reasons why people would do business with you, start thinking of ways people might search for your products or services. A good way to start, is to look at your site navigation and break it down, category by category. Write a list of at least 5-10 words down per category. If you\'re a techy- use Excel
Plug your list of keywords into free tools like Google Trends, Keyword Shitter 💩, and Answer the Public. Gather the data from these tools
Analyze your keyword data and choose the best selections. Your goal should be to target 1-2 keywords per page. Save those two selections and toss out the rest
Come up with a few synonymous variations of your two selections by using Google or Answer the Public\'s related keyword suggestions
Now you have two keyword targets per page on your website, as well as a few synonymous variations to add to your list to weave throughout your web copy
Start tackling your SEO strategy and create your keyword-rich title tags, meta descriptions, content and more!