Checklist for basic website layout
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Simple Non obtrusive logo
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Large background image.
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Make it absolutely clear what you are selling before the scroll
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Benefits or unique selling proposition clear
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Call To action Before the scroll That describes EXACTLY what you want the visitor to do
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Happy Human Faces
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Short list of links at the top- keep this focused
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Clear Explanation and flow as you go down the page
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Multiple call to actions as you scroll the page
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Testimonials of some sort
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Easy way to contact you (live chat, phone)
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Icons as placeholders for text
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Benefit driven copy
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Copy speaks to one person