Sarah Mae Sincero

Questionnaire Checklist

questionnaire

• 1. The Outline and Format

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• A. Introduction to the Questionnaire - Title of the Study, Purpose, Duration of survey and length of questionnaire, Guarantee of confidentiality, Brief information about the company or organization, Incentive Information (if any)

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• B. Demographic Data - Respondent’s Name (This could be optional.), Age, Gender, etc.

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• C. Question Format - The first question is a closed-ended question (answerable by Yes or No), Questions are arranged from general to specific, Sensitive questions are at the end of the questionnarie, Questions are grouped together according to the topic, The directions on how to answer are placed before the questions, The rating scale is written before the questions, The response options are placed vertically, except for tabulated questions.

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• D. End of Questionnaire - A “Thank You” or any expression of gratitude to the respondent, Information on knowing the survey results

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• 2. The Questions

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• The questions are concise and simple.

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• All the questions do not contain any terminologies, acronyms or jargons that are unfamiliar to the respondents.

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• The first 5 questions verify whether the respondent is eligible to continue the survey or not. 

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• All questions point to the survey goals.

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• All possible response options or an “Other” option are included in each question.

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• The respondent may or may not answer sensitive questions by placing a “Prefer not to answer” option.

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• A midpoint response option such as “Average”, “Sometimes" or "Neutral" is included on the rating scale used.

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• Most questions are closed-ended.

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• Open-ended questions are voluntary.

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• 3. Pre-Test

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• The survey questionnaire has been sent to friends, colleagues or experts to validate the wording and timing.

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• The survey questionnaire has been answered by few survey respondents from the target population.

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• Five (5) close-ended questions are answerable within one minute, while two (2) open-ended questions are answerable within one minute.

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• The survey takes a maximum of 10 minutes to complete.

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• Appropriate revisions of the questionnaire are done.

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