PPC TASK CHECKLIST FOR ACCOUNT SUCCESS

PPC task PPC task
  • Weekly PPC Tasks

  • Project Performance

  • Display Network Review 

  • Bid Changes

  • Check Budgets

  • Pause Underperforming Keywords

  • Bi-Weekly PPC Tasks

  • Negative Keyword Additions

  • Keyword Expansion

  • Ad Review

  • Impression Share Report

  • Monthly Tasks

  • Check Campaign Settings

  • Landing Page Review

  • Monthly Keyword Comparison

  • Bi-Monthly Tasks

  • Geotargeting 

  • Time of Day/Day Parting

  • Historical Performance Review

  • Wrapping Up

  • Obviously these are not the only things you should be doing in your PPC account, but this checklist provides a good foundation for PPC management.

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