PPC TASK CHECKLIST FOR ACCOUNT SUCCESS
When I first began learning pay per click let’s just say I was a little confused, okay incredibly overwhelmed, by all that I had to learn. Bid changes, keyword additions, something called DKI… not only did I have to learn what each of these ppc terms meant but I also had to learn how often to do each task.
PPC task
-
Weekly PPC Tasks
-
Project Performance
-
Display Network Review
-
Bid Changes
-
Check Budgets
-
Pause Underperforming Keywords
-
Bi-Weekly PPC Tasks
-
Negative Keyword Additions
-
Keyword Expansion
-
Ad Review
-
Impression Share Report
-
Monthly Tasks
-
Check Campaign Settings
-
Landing Page Review
-
Monthly Keyword Comparison
-
Bi-Monthly Tasks
-
Geotargeting
-
Time of Day/Day Parting
-
Historical Performance Review
-
Wrapping Up
-
Obviously these are not the only things you should be doing in your PPC account, but this checklist provides a good foundation for PPC management.
Related Checklists
