Your Biz on Facebook

  • Getting Started

  • Create a Facebook business or fan page.  HINT:  Select a name that you will use for a long time.  You can only change it once.

  • Complete these critical steps to set up your Business Page

  • Add your profile picture.  This should be a good picture of YOU.  It should be a good resolution, warm smile, welcoming.  Do not put our logo here.  People want to hear from people on Social Media, not businesses.

  • Add your banner picture.  This is your area to create a "Billboard" for your business.  Make sure when people are coming to your FB Business / Fan page, they know what you are about and WHY they want to follow you.

  • Complete the ABOUT section.  This is key, be authentic.  This is your chance to tell people about you and about your business.  Do NOT use this area as a sales pitch!  Add a photo or quote (different from the banner)

  • Edit your tabs so that you are only displaying the tabs you will use.

  • Go to your "edit page info" area and complete all the information.  

  • Add a button to your page and set it to where you want to direct people.

  • Show Up -  Follow these easy steps to stay consistent

  • Schedule your posts to stay consistent.   Break your schedule down by month, then week, then day. 

  • Add to your posts through out the month as life happens.  When you are at an event or if you see an interesting article, just share it.  

  • Get Social - it is Social Media after all, so put the social back into Social Media and connect with your customers.  Message with them and interact as they like or comment on your page.  

  • HAVE FUN!!!

This checklist was created by melissablettner

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