How to win and influence people
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Step 1
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How to make people like you
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Principle 1: become genuinely interested in other people.
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Principle 2: smile
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Principle 3: remember that a person \'s name is to that person the sweetest and most important sound in any language.
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Principle 4: be a good listener. Encourage others talk about themselves.
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Principle 5: talk in terms of the other person\'s interests.
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Principle 6: make the other person feel important — and do it sincerely.
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Step 2
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How to win people to your way of thinking
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Principle 1: the only way to get the best of an argument is to avoid it.
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Principle 2: shaw respect for person\'s opinions. Never say, \'you’re wrong.
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Principle 3: if you are wrong, admit it quickly and emphatically.
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Principle 4: begin in a friendly way.
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Principle 5: get the other person saying •yes, yes\' immediately.
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Principle 6: let the other person do a great deal of the talking.
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Principle 7: let the other person feel that the idea is his or hers.
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Principle 8: try honestly to see things from the other person \'s point of view
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Principle 9: be sympathetic with the other person\'s ideas and desires.
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Principle 10: appeal to the nobler motives.
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Principle 11: dramatise your ideas.
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Principle 12: throw down a challenge.