Buffer

A Checklist For Social Media Managers

Social media tasks

• DAILY

• Respond to inbound social messages.

• Monitor and respond to brand mentions.

• Create conversations with brand advocates.

• Find and engage with potential customers.

• Research the social media industry.

• Load your social editorial calendar.

• Post 3—6 times on Twitter.

• Post 1—2 times on Facebook.

• Post 1—2 times to Google+.

• Post 1—3 times to Instagram.

• Post 1 time to LinkedIn.

• Study your products and services.

• Monitor the competition.

• Work on a blog post

• WEEKLY

• Engage with thought leaders.

• Engage with marketing partners.

• Discuss tactics with your team.

• Run your social media analytics.

• Encourage sharing through employee advocacy.

• MONTHLY

• Audit your strategy.

• Attend local events.

• Detox from social media.

• Collaborate with other departments.

• QUARTERLY

• Adjust quarterly goals.

• Assess key performance indicators.

• Gauge team capacity and needs.

• IMMEDIATELY

• Check out how Sprout Social can help you more efficiently tackle your checklist with a free 30-day trial of our social media management software.