hbr.org

Eight Steps To Transforming Your Organization

Transform business

• Establishing a Sense of urgency

• Examining marketing and Competitive realities

• Identifying and discussing crises, potential crises. or major opportunities

• Forming a powerful Guiding Coalition

• Assembling a group with enough to lead the change effort

• Encouraging the group to work together as a team

• Creating a Vision

• Creating a vision to help direct the change

• Developing Strategies fat that vision

• Communicating the Vision

• Using every vehicle possible to communicate the new vision and Strategies

• Teaching new behaviors by the example of the guiding coalition

• Empowering others to Act on the Vision

• Getting rid of obstacles to charge

• Changing systems or structures that seriously undermine the vision

• Encouraging risk taking nontraditional ideas. Activities, and actions

• Planning for and Creating Short-TermWins

• Planning for visible performance improvement

• Creating those improvements

• Recognizing and rewarding employees involved in the improvements

• Consolidating Improvements and Producing Still More Change

• Using increased credibility to change systems. structures. and policies that deft fit the vision

• Hiring, promoting, and developing employee who can implement the vision

• Reinvigorating the process with new projects, themes and change agents

• Institutionalizing Now Approaches

• Articulating the connections between the new behaviors and corporate Success

• Developing the means to ensure leadership development and succession