8 Steps Social Media Marketing Strategy
Social Media Marketing
-
SET 3 S.M.A.R.T. GOALS
-
SMA.A.T. coals are specific, Measurable, Attainable. Relevant and Time-bound goals. For example: Cain 100 new customers via Social Media in 30 days. It is important to track meaningful metrics.
-
LEARN YOUR AUDIENCE
-
Know Who your audience is by gathering real-world data (not assumptions). then creating audience personas. You need to find out what kind of content they II like. share. want. and need.
-
RESEARCH THE COMPETITION
-
conduct a competitive analysis to understand who the competition is and spot opportunities. Replicate their strengths. and dominate their weakness.
-
CONDUCT A SOCIAL MEDIA AUDIT
-
If you’re already on social media. evaluate your current efforts and ask yourself “What\'s working. and what\'s not?", “is engaging with me?”, “Which social media sites does my target market use?”.
-
SET UP ACCOUNTS AND IMPROVE EXISTING PROFILES
-
Determine which platforms you\'re going to use and how you\'ll be using them (e.g. Twitter for customer relationship). Set up (and optimise)your accounts.
-
Fill Out all profile fields using your keywords and use images that are correctly sized for each network.
-
FIND INSPIRATION
-
Draw inspiration from Other businesses that are great on social media. Take note on the type of content they publish and how they engage with their followers.
-
You Can even ask your followers what they will like to see!
-
CREATE A SOCIAL MEDIA CONTENT CALENDAR
-
Create a posting schedule that lists down the date and time at which you will publish those types of content on each channel.
-
TEST, EVALUATE, ADJUST
-
Track your data using tools like Hootsuite. With the data, re-evaluate your Strategy and test it again. Repeat this process until you reach your goal.
Related Checklists
