Inbound vs Outbound Marketing
Inbound marketing
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Definition
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Inbound marketing is customer- centric and focuses on converting a customer. Outbound marketing is business specific wherein they just promote their business
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Effectiveness
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Inbound marketing takes time, whereas outbound marketing doesn\'t. However, the conversion rate is less because niche specific customers are not targeted
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Customer Perspective
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Inbound marketing is more engaging and interactive whereas outbound marketing is more business-centric and does not revolve around the customer
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Close Rate
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The closing rate of inbound marketing is much more as compared to outbound marketing, which makes maximum businesses carry out inbound marketing
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ROI
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Inbound marketing gives better output due to its customer-centric approach, whereas outbound marketing has a lower output due to its business-centric approach
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Cost Effectiveness
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Inbound marketing is less expensive as compared to outbound marketing. Well established businesses opt for outbound marketing whereas SME\'s prefer inbound marketing
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