redalkemi.com

Inbound vs Outbound Marketing

Inbound marketing

• Definition

  ×

  How to do this task:

  Subtasks:

• Inbound marketing is customer- centric and focuses on converting a customer. Outbound marketing is business specific wherein they just promote their business

  ×

  How to do this task:

  Subtasks:

• Effectiveness

  ×

  How to do this task:

  Subtasks:

• Inbound marketing takes time, whereas outbound marketing doesn't. However, the conversion rate is less because niche specific customers are not targeted

  ×

  How to do this task:

  Subtasks:

• Customer Perspective

  ×

  How to do this task:

  Subtasks:

• Inbound marketing is more engaging and interactive whereas outbound marketing is more business-centric and does not revolve around the customer

  ×

  How to do this task:

  Subtasks:

• Close Rate

  ×

  How to do this task:

  Subtasks:

• The closing rate of inbound marketing is much more as compared to outbound marketing, which makes maximum businesses carry out inbound marketing

  ×

  How to do this task:

  Subtasks:

• ROI

  ×

  How to do this task:

  Subtasks:

• Inbound marketing gives better output due to its customer-centric approach, whereas outbound marketing has a lower output due to its business-centric approach

  ×

  How to do this task:

  Subtasks:

• Cost Effectiveness

  ×

  How to do this task:

  Subtasks:

• Inbound marketing is less expensive as compared to outbound marketing. Well established businesses opt for outbound marketing whereas SME's prefer inbound marketing

  ×

  How to do this task:

  Subtasks: