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17 Things You Should Do To Every Blog Post Before + After You Hit Publish

BLOG POST

• BEFORE YOU HIT PUBLISH:

• Write an effective post title with these two characteristics:

• It includes keywords or phrases.

• It is persuasive or encourages someone to click through.

• Divide up text into smaller sections with headings.

• Deep link to past posts.

• Add a question at the end to encourage discussion.

• Add on-brand, SEO-ready images.

• Add “alt text” to your images for one reason in particular:

• Add a featured image (on WordPress).

• Make sure my post is SEO-tastic.

• Proofread.

• AFTER YOU HIT PUBLISH:

• Pin your post image onto Pinterest.

• Schedule it to be pinned to any Pinterest group boards that are relevant.

• Share your post on Facebook and Twitter.

• Schedule your post for Twitter several more times.

• Do a Facebook Live or Instagram Live about your blog post topic.

• Respond to comments.

• Check the analytics of your post to see how much engagement it received.

• In 1-2 months, repin your post onto Pinterest.