Folksy

Social Media Which Platform is Right For You?

pros and cons

• FACEBOOK

• PROS

• Largest social network in the world

• Popular posts that are liked & shared can reach thousands

• Easy to get started, add links, calls to action and events

• CONS

• Algorithm changes can reduce reach overnight

• 40% of users don\'t \'like\' any brand pages so paid promotion can be the only way to reach them

• Posts from friends & family are prioritised so you need likes and shares to get seen

• 10.86% average number Of page followers Who see a post

• 73% of 30-49 year olds use Facebook

• 1.71 billion users a month and most popular social network for over -50s

• TWITTER

• PROS

• Useful for networking with bloggers and press, and finding content to share

• Tweets are indexed by Google so can boost your SEO

• Taking part in Twitter chats is a great way to meet other shop owners and get advice

• CONS

• Character limits restrict how much you can say

• It\'s very fast-moving so posts quickly get buried

• Many users find it confusing and don\'t stick around

• 24.6% Of all verified users are journalists

• 18% tweets with images get 18% more clicks

• 320 million users a month but 44% of accounts have never sent a tweet

• INSTAGRAM

• PROS

• Visual platform suits designers and makers

• Lots of creatives use Instagram so it\'s easy to find your \'tribe\'

• Using hashtags enables posts to reach beyond your own followers

• CONS

• No clickable links in captions means you have to work hard to encourage click-throughs

• Posts can get hidden in non-chronological timeline

• Introduction of Instagram Stories appears to have reduced engagement on normal posts

• 58X more engagement per follower than Facebook

• 53% of users are aged 18-29

• 400 million users a month

• PINTEREST

• PROS

• As part of a vast search engine, pins have a longer shelf life than tweets or Facebook posts

• Average spend from referrals is twice as high as from Facebook

• Pins link to their source & the average pin is repinned 10 times

• CONS

• You need to pin frequently to be most effective

• Pinterest has a big US bias, with 55% of users in the United States

• Less interaction with customers

• 15-30 the ideal number you need to pin a day for best results

• 85% of users are female

• 100 million users a month