Beginner's Guide To Basic SEO
SEO
-
Back-End Cleanpup
-
First things first! Make sure to do a diagnosis of your site. Check your titles. meta tag meta description, and h1 tag.
-
Content is King
-
You MUST have keyword-rich, authoritative content on all of your pages. Don\'t fluff and stuff with spam. Make sure the Google spider can clearly identify what your site is about
-
Hook up Google Analytics
-
This allows you to track how Often a visitor visits your site.
-
How long they stay on each page, which pages, they like, which pages they bounce off of.
-
Backlinks
-
Getting reputable, relevant, and well-respected websites (by Google\'s standards) to link back to your site will DRAMATICALLY improve your Google ranking
-
Citations
-
A citation is a place online where someone can find a business\'s information, This includes Sites like CitySearch, CitySquare, AdLocal, Bing, Yelp, Yahoo, Facebook, etc.
-
Maintenance
-
Understand that results won\'t come overnight and the Google Algorithm is ever-changing. You are going to need to give your site some TLC on a regular basis.
-
Google Map Listing
-
If you\'re operating a business with a physical location. you NEED to have this done. Getting listed in the map section is crucial since much of the search traffic discontinues after the #3 listing in Google Maps.
-
Positive Reviews
-
Have your Google Map listing up? Make sure you\'re getting reviews! Tons! Make sure you\'re always getting reviews from satisfied clients.
Related Checklists
