eLearning Infographics

Conversion Rate Optimization Process

Conversion optimization

• Define Business Goals

• Define micro and macro conversions Of your business.

• Determine your business objectives.

• Gather Users Data

• Track user metrics & segment users to understand behaviour.

• Know your customers through surveys, interviews, etc.

• Insight Phase

• Segment data based on its relevance to the goals.

• Analyze all the data to identify problems.

• Make decisions based on its ability to increase revenue.

• List Hypothesis

• Define what changes need to be tested considering

• Objectives and goals

• Who are we testing?

• Where are we testing?

• Design Hypothesis

• Develop wireframe

• Determine technical doability

• Test Hypothesis

• Implement test hypothesis

• Run proper A/B test

• Review Hypothesis

• Was statistical significance reached?

• Scale results if hypothesis Was correct

• Learn if hypothesis wasn\'t correct