Conversion Rate Optimization Process

What exactly do you understand when people talk about Conversion Rate Optimization Process? Check this infographic to find out immediately.

Optimization Conversion optimization
  • Define Business Goals

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  • Define micro and macro conversions Of your business.

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  • Determine your business objectives.

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  • Gather Users Data

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  • Track user metrics & segment users to understand behaviour.

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  • Know your customers through surveys, interviews, etc.

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  • Insight Phase

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  • Segment data based on its relevance to the goals.

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  • Analyze all the data to identify problems.

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  • Make decisions based on its ability to increase revenue.

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  • List Hypothesis

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  • Define what changes need to be tested considering

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  • Objectives and goals

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  • Who are we testing?

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  • Where are we testing?

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  • Design Hypothesis

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  • Develop wireframe

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  • Determine technical doability

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  • Test Hypothesis

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  • Implement test hypothesis

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  • Run proper A/B test

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  • Review Hypothesis

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  • Was statistical significance reached?

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  • Scale results if hypothesis Was correct

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  • Learn if hypothesis wasn't correct

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