Conversion Rate Optimization Process
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Define Business Goals
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Define micro and macro conversions Of your business.
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Determine your business objectives.
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Gather Users Data
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Track user metrics & segment users to understand behaviour.
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Know your customers through surveys, interviews, etc.
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Insight Phase
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Segment data based on its relevance to the goals.
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Analyze all the data to identify problems.
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Make decisions based on its ability to increase revenue.
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List Hypothesis
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Define what changes need to be tested considering
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Objectives and goals
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Who are we testing?
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Where are we testing?
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Design Hypothesis
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Develop wireframe
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Determine technical doability
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Test Hypothesis
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Implement test hypothesis
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Run proper A/B test
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Review Hypothesis
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Was statistical significance reached?
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Scale results if hypothesis Was correct
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Learn if hypothesis wasn\'t correct