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Best Practices That Send Your Lead Generation Efforts Into Hyperdrive!

Lead Generation

• Place your calls-to-action (CTAS) above the told

• Be specific and state your offer clearly

• lmages stand out more than text according to heat map studies

• Call-to-action button colors should contrast with the rest of the site color scheme

• Hyperlink your CTA to the target landing page

• Place CTAs on the most relevant pages

• Include CTAs in every blog post

• Connect the CTA headline to the corresponding landing page headline

• Plainly state what the Visitor will get if they click on the CTA

• Position the lead capturing form above the fold

• Keep the form as simple as possible

• Use images to show what you are offering

• Keep the landing page text Short, sweet, and scan-able

• Use bullets to emphasize the benefits of your offer

• Get rid of the navigation elements and extraneous links

• Include a Thank You page to keep the lead engaged

• Restore the navigation menu on your Thank You page

• Make a Compelling and valuable offer

• Customize your offer according to each Phase of the buying cycle