Best Practices That Send Your Lead Generation Efforts Into Hyperdrive!
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Place your calls-to-action (CTAS) above the told
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Be specific and state your offer clearly
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lmages stand out more than text according to heat map studies
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Call-to-action button colors should contrast with the rest of the site color scheme
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Hyperlink your CTA to the target landing page
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Place CTAs on the most relevant pages
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Include CTAs in every blog post
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Connect the CTA headline to the corresponding landing page headline
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Plainly state what the Visitor will get if they click on the CTA
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Position the lead capturing form above the fold
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Keep the form as simple as possible
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Use images to show what you are offering
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Keep the landing page text Short, sweet, and scan-able
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Use bullets to emphasize the benefits of your offer
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Get rid of the navigation elements and extraneous links
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Include a Thank You page to keep the lead engaged
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Restore the navigation menu on your Thank You page
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Make a Compelling and valuable offer
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Customize your offer according to each Phase of the buying cycle