STAENZ

SEO Friendly URls

SEO

• WHAT?

• ugly URL - www.example.com/?56744

• pretty URL - www.example.com/abc/xyz.html

• URL structure should be-

• Straight forward-

• no confusing redirects on the site, etc.

• Meaningful-

• use keywords, not numbers and punctuation marks.

• With an emphasis an right URLs-

• check whether the pages accessible to search engines are actually open for crawling and indexing.

• WHY?

• A structured hierarchy of the URLs is preferred by the Bots, thus making it easier to crawl pages of a website.

• New pages with optimized URL structure will be indexed faster by Google.

• It makes it easier for others to promote & share your website on social networks.

• Visitors and potential prefer to see optimized URL rather than absolute and relative URLs.