Riseup Holdings

ASO GUIDE FOR 2020

Optimization

• YOUR APP\'S TITLE

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• 30 characters for Apple store, 50 for Google

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• Name of your application should be easy to read. understandable. and should be focused on your application brand's niche. For Example. MakeMyTrip,

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• APP\'S SUBTITLE

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• 30 char in the App Store & 80 In the Play Store

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• Try to keep your subtitle os simple os possible. So put your message In o nutshell, ovoid using repetitive words and make sure to slip in o keyword or two os well.

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• KEYWORDS OPTIMIZATION

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• Make the application more and more discoverable

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• Consider relevancy. competition and popularity. According to a report by Apple. about 65% of the downloads directly come straight from the app searches only.

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• SCREENSHOT OPTIMIZATION

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• Demonstrate the key functionality & interface

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• 50 per cent of users make their buying decisions dependent on the first impression, so your screenshots hove to look the best.

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• AVOID MISTAKES

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• Improve everyday

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• Avoid keyword repetition, copy pasting stuff. poor quality screenshots.

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