Riseup Holdings

ASO GUIDE FOR 2020

Optimization

• YOUR APP\'S TITLE

• 30 characters for Apple store, 50 for Google

• Name of your application should be easy to read. understandable. and should be focused on your application brand\'s niche. For Example. MakeMyTrip,

• APP\'S SUBTITLE

• 30 char in the App Store & 80 In the Play Store

• Try to keep your subtitle os simple os possible. So put your message In o nutshell, ovoid using repetitive words and make sure to slip in o keyword or two os well.

• KEYWORDS OPTIMIZATION

• Make the application more and more discoverable

• Consider relevancy. competition and popularity. According to a report by Apple. about 65% of the downloads directly come straight from the app searches only.

• SCREENSHOT OPTIMIZATION

• Demonstrate the key functionality & interface

• 50 per cent of users make their buying decisions dependent on the first impression, so your screenshots hove to look the best.

• AVOID MISTAKES

• Improve everyday

• Avoid keyword repetition, copy pasting stuff. poor quality screenshots.