Bright Design

Social Media Checklist For Small Businesses

social media

• Upload your logo as your profile picture

• Upload eye-catching headers

• Use a keyword-packed bio that clearly explains what you do

• Include links to your website in your bio

• Follow relevant accounts + industry leaders

• Engage with your target audience

• Regularly post fun, engaging, educational posts

• Reply to all enquiries + feedback (even bad)

• Remind followers what you do sell, but not too often

• Create personas to cater your content & scheduling to your target customer

• Research your competition - learn from what they\'re doing & not doing

• Condunct social listening to determine what your customers want to see from you

• Post when your target audience is likely to be online & engaged

• Most importantly - be fun, friendly & helpful