Social Media Checklist For Small Businesses
The ultimate social media marketing and management checklist for any small business or entrepreneur
social media
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Upload your logo as your profile picture
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Upload eye-catching headers
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Use a keyword-packed bio that clearly explains what you do
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Include links to your website in your bio
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Follow relevant accounts + industry leaders
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Engage with your target audience
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Regularly post fun, engaging, educational posts
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Reply to all enquiries + feedback (even bad)
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Remind followers what you do sell, but not too often
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Create personas to cater your content & scheduling to your target customer
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Research your competition - learn from what they're doing & not doing
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Condunct social listening to determine what your customers want to see from you
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Post when your target audience is likely to be online & engaged
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Most importantly - be fun, friendly & helpful
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