Website Marketing Plan for More Conversions
As a brand, your business website is the best marketing tool at your hands and as a business owner, you should take your business website more seriously.

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Your Target Audience
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Understand who your target audience is in order to market your business website to them appropriately
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Needs of Users
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Understand the needs and pain points of your users or visitors; how are you helping solve a problem they face?
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Social Media
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Shortlist social media channels that your target audience is likely to be found on; market your website on these channels
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Optimized Website
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Your website should be fully optimized for search engines; a well optimized website improves your ranking
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Content Marketing
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Explore keyword based content marketing and promotion on relevant online publishing websites to maximize traffic
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Email Marketing
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Initiate email marketing campaigns with the existing database of users; free giveaways like eBooks and PDFs will attract users
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Website Analysis
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Carry out a thorough website analysis of your business website to see how you can improve your website and its performance