Digitalinformationworld

Using Videos in Marketing

Video marketing

• WHY USE VIDEO?

• Video builds trust, which helps with conversions and authority.

• It is useful not just for introducing or educating but also for selling and retaining customers.

• Face-to-camera videos can make your profile more recognizable.

• Videos build emotion, which elicits a response from people.

• WHERE TO GET VIDEO IDEAS

• Your helpdesk - What are people asking?

• Live chat transcripts - Look for common topics.

• Mastermind calls - Address high level questions.

• Forums - Identify hot thread topics

• Everyday life - Get ideas from conversations, activities, or in the shower.

• MARKETING THE VIDEO

• Outline your idea. Develop and break it down into logical sections in a document, on a whiteboard, or in Evernote.

• Record the video. This may be face to camera or a slide presentation with a voiceover.

• Edit the raw footage. Add an intro and outro, remove unwanted sections, add music. A team can come in handy for this part.

• PUBLISHING AND SYNDICATION

• Embeded the video on your website. This can be done with a player like Wistia.

• Share the video on to networks like Facebook, Twitter, Google+ and Pinterest.

• Send the video link to your email list.

• You can put the video on You Tube, but note it may be difficult to get people back to your own site from there.

• TESTING

• Text slides vs. face-to-camera vs. cartoons vs. image slides

• Black and white vs. color

• Music vs. no music

• Autoplay versus click to play