Email Marketing Why It's So Valuable
Email Marketing
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WHY EMAIL MARKETING?
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Search and email are the TOP TWO internet activities. 77% of customers prefer to receive permission based marketing messages through email.
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TARGETED REACH
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Databases allow targeted mailings to specific recipient groups, for example BY ZIP CODE, BY GENDER, BY INCOME
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EMAIL IS MEASURABLE
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Email marketing campaigns can be measured in detail through OPEN-UP RATES, CLICK THROUGH RATES, CONVERSION RATES
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VAST REACH
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Studies show that there are more than 3.2 BILLION active email accounts today. 91% of those 3.2 BILLION check their email at least once a day!
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GUARANTEED ROI
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For every $1 spent on email marketing, $44.25 is the average return on investment!
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Accourding to the Direct Marketing Association, that\'s a 4,300% ROI!
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HOW? VALUE EXCHANGE
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Your Valuable info - Time of your Audience
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Provide good content that deepens your relationship with your audience!
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Effective subject line = OPENED MESSAGES
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A distinctive voice = MESSAGES READ
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Quality content your prospect needs and shares with others = INSPIRED REFERRALS
