Email Marketing Why It's So Valuable

The Value of Email Marketing

Email Marketing Email Marketing
  • WHY EMAIL MARKETING?

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  • Search and email are the TOP TWO internet activities. 77% of customers prefer to receive permission based marketing messages through email.

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  • TARGETED REACH

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  • Databases allow targeted mailings to specific recipient groups, for example BY ZIP CODE, BY GENDER, BY INCOME

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  • EMAIL IS MEASURABLE

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  • Email marketing campaigns can be measured in detail through OPEN-UP RATES, CLICK THROUGH RATES, CONVERSION RATES

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  • VAST REACH

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  • Studies show that there are more than 3.2 BILLION active email accounts today. 91% of those 3.2 BILLION check their email at least once a day!

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  • GUARANTEED ROI

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  • For every $1 spent on email marketing, $44.25 is the average return on investment!

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  • Accourding to the Direct Marketing Association, that's a 4,300% ROI!

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  • HOW? VALUE EXCHANGE

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  • Your Valuable info - Time of your Audience

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  • Provide good content that deepens your relationship with your audience!

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  • Effective subject line = OPENED MESSAGES

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  • A distinctive voice = MESSAGES READ

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  • Quality content your prospect needs and shares with others = INSPIRED REFERRALS

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