Curata

The Content Marketing Marathon

content marketing

• Set Your Goals [START]

• Most marathon runners have a coach and a strategy - a reason for running, a plan and metrics for success. Catch up with the 43% of companies that have a content executive in place.

• Training

• Runners spend months training- you\'ll need to do the same. Pick your topic, listen to your customers\' needs and establish an editorial calendar.

• Your Fans

• Supporters are what keep marathon runners going. Your supporters are your internal and external content marketing teams.

• The Right Tools

• Runners use sneakers and stop watches to help them cross the finish line. Use content marketing specific technology such as a curation platform.

• Pace Yourself

• Make the most out each mile you run. In other words, get the most mileage out of a great piece of content before moving on to the next piece.

• Drink Plenty of Water

• Keep a consistent flow of content by using curation. Content curation supports your cration strategy just like water fuels marathan runners.

• Encourage other Runners [Finish]

• Being a team player is a major part of a marathon. When you help out others around you, everyone wins.